November 2017 Issue

From The Editor

DevPro Journal and value-added distributor BlueStar (via their ISV Connect program) recently conducted a joint survey of 79 ISVs concerning their experiences with marketing. Specifically, we sought to understand what marketing vehicles were being used and to what result. The data from the survey is in the process of being...

Trend Articles

Are You Making These 6 Common Sales & Marketing Mistakes?

For many ISVs, sales and marketing is an afterthought — you’ll spend thousands of hours developing a powerful solution only to struggle getting it...

Can’t-Miss ISV Hiring Advice: 5-Day Email Education Series

ISVs, particularly those in start-up mode, face many difficult decisions as their business grows. One of the most difficult is deciding to add employees....

Editor’s Road Notebook: Epson ISV Conference 2018

There are very few conferences built specifically for ISVs and one of them just took place. Epson held its third annual ISV conference in...

ISV Startups: Go Viral Without Spreading Malware

So, you’ve turned your big software idea into reality, and it’s ready to go. Now what? How do you get it into the hands...

Mobility Outlook Q4 2017

The mobile landscape is always changing, creating unique challenges and opportunities for AIDC solution providers — especially independent software vendors (ISVs). DevPro Journal sat...

Payment Basics Every ISV Needs to Know

The payment industry is in the midst of an exciting and turbulent period. According to research from Business Insider, mobile payment volume is projected...

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