In today’s podcast episode, DevPro Journal Co-founder Mike Monocello speaks with Liz Lemarchand, Chief Operating Officer of MediaDev, a global IT marketing firm. If you’re a frequent reader of DPJ, you’ve probably read one of Liz’s many great contributed articles on the topic of software developer marketing. Today, we have her in person to talk about common marketing mistakes and how to avoid them. We also discuss some best practices for marketing in a down economy.
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