Common Marketing Mistakes You Can’t Afford to Make

Follow these marketing best practices, tips for marketing in a down economy and common mistakes to avoid.


In today’s podcast episode, DevPro Journal Co-founder Mike Monocello speaks with Liz Lemarchand, Chief Operating Officer of MediaDev, a global IT marketing firm. If you’re a frequent reader of DPJ, you’ve probably read one of Liz’s many great contributed articles on the topic of software developer marketing. Today, we have her in person to talk about common marketing mistakes and how to avoid them. We also discuss some best practices for marketing in a down economy.


The former owner of a software development company and having more than a decade of experience writing for B2B IT solution providers, Mike is co-founder of DevPro Journal.