September 2018 Issue
“Go For It!” Development, Business, and Life Lessons from the Story of ITWERCS
It took fourteen years to bring restaurant point of sale software ITWERCS to market, and there are valuable lessons to learn from the journey.
4 Things That Won’t Work With Your Reseller Channel
To build a successful reseller channel, you can’t take anything for granted. Provide the channel program structure, products, and support your resellers need.
5 Don’t-Miss Angles for Pricing a New Software Product
Strategically pricing a new software product may involve more than you think — including timing and your ultimate business goals.
6 Software Demo Tips That Lead to More Sales
Conducting software demos that help you close deals is a skill every ISV needs to perfect. It’s easy if you take the focus off the software and make the demo about the client’s needs.
7 Benefits of Using PaaS to Support Your Application Lifecycle
Deploying and managing applications in the cloud will help you innovate faster, more cost effectively and with less risk.
Advice for ISV Sales Teams: What to Do Beyond the First Sales Call
It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.
Advice for ISV Startups Targeting Restaurants
ISV startups entering the restaurant industry need a good understanding of the industry and a narrow focus to succeed.
Advice for ISV Startups, Boiled Down to One Word: Persistence
Even if you have a winning idea and a great product, to succeed you need to work past challenges and never give up.
Debunk Cybersecurity Myths to Keep SMB Clients Safe
Cybersecurity myths lull SMBs into a false sense of security. The truth is SMBs are just as much a target are enterprises and must follow the same best practices to keep their businesses safe.
DevOps Adoption and Company Culture
DevOps is more than a technological shift. It’s a cultural one. Here are tips on how to integrate DevOps into your company’s culture.
DevOps Transformation Takes a Village
If you want a DevOps initiative to succeed, it's critical to get your team on board by explaining the “why” behind the plan and how each person can contribute to success.
doForms’ Secret to Success: Apply “The Art of War” for Business
Applying Sun Tzu’s “The Art of War” for business can ensure you’ll be successful, even before your product hits the market.
Is Linux the Best Developer Operating System?
There are a lot of arguments for Linux as a developer operating system, but is it right for every development project?
Is the “Free POS” Model the Best Strategy for Selling Your Software?
Your strategy for selling POS software solutions should align with your business goals and growth plans.
Is Your Software Application Best Suited to a Horizontal or Vertical Market?
Defining the right market for your software application will help you build your business and operate more cost-effectively.
OWASP: Application Security is Everyone’s Responsibility
The Open Web Application Security Project (OWASP) bridges the gap between security professionals and developers with valuable resources, tools, and events.
Planning a B2B Webinar that Gets Results
Follow this timeline and advice for planning a webinar that will capture — and keep — your audience’s attention.
Successful ISV-Reseller Partnerships Start with the Right Match
Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.
Tips for Building a Successful Reseller Channel
Avoiding channel conflict, keeping the lines of communication open, and ensuring consistent branding are vital to a successful channel program.