M&A Done Right: How to Plan for a Smooth Transition during a Merger or Acquisition

Here's how to ensure your customers and employees are informed and comfortable with changes ahead of a merger or acquisition.

Improve Marketing ROI by Defining Your Target Market

The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.

How to Measure the Effectiveness of Your Marketing Campaigns

Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.

4 Must-Have Unattended Payments Features for New and Existing POS Installations

Unattended payment solutions are a growing opportunity for ISVs, and they can also help you differentiate your business in the POS space.

ShopKeep and Epson Form Strategic Partnership

Joint Solutions to Help SMB Retailers and Restaurants Improve Operational Efficiency and Customer Service

Successful ISV-Reseller Partnerships Start with the Right Match

Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.

Advice for ISV Sales Teams: What to Do Beyond the First Sales Call

It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.

6 Software Demo Tips That Lead to More Sales

Conducting software demos that help you close deals is a skill every ISV needs to perfect. It’s easy if you take the focus off the software and make the demo about the client’s needs.

Planning a B2B Webinar that Gets Results

Follow this timeline and advice for planning a webinar that will capture — and keep — your audience’s attention.

Is Your Software Application Best Suited to a Horizontal or Vertical Market?

Defining the right market for your software application will help you build your business and operate more cost-effectively.

Debunk Cybersecurity Myths to Keep SMB Clients Safe

Cybersecurity myths lull SMBs into a false sense of security. The truth is SMBs are just as much a target are enterprises and must follow the same best practices to keep their businesses safe.

Top Linux Distros for Software Developers

There are a wide variety of Linux distros to choose from, each with different features that may appeal to software developers.