Here's how to ensure your customers and employees are informed and comfortable with changes ahead of a merger or acquisition.
The first step to marketing that works is defining your target market. Insights about this audience will give you the ability to develop effective messaging and campaigns.
Defining and tracking marketing metrics, and adjusting your strategy when needed, can help you execute an effective marketing campaign.
Unattended payment solutions are a growing opportunity for ISVs, and they can also help you differentiate your business in the POS space.
Building a channel starts with defining your goals —and then finding the right partners to help you achieve them.
It's rare to close a deal after only one sales call. Use this plan to build relationships and help you win the business.
Defining the right market for your software application will help you build your business and operate more cost-effectively.
Cybersecurity myths lull SMBs into a false sense of security. The truth is SMBs are just as much a target are enterprises and must follow the same best practices to keep their businesses safe.