Trends ISVs Can’t Ignore in 2024

Trends include generative AI adoption, changing customer behaviors, and how IT leadership can empower developers in this evolving landscape.


In today’s episode, DevPro Journal co-founder Mike Monocello speaks with Ahmed Bashir, Head of Engineering for DevRev, about some of the biggest trends facing ISVs today. More specifically, the duo discusses the shift from a culture of abundance to a culture of scarcity and how it’s forcing us to become more innovative, scrappy and authentic. The topics addressed include the rising use of generative AI to empower IT professionals, changing customer behaviors, and how IT leadership can empower developers in this changing landscape.

About today’s guest, Ahmed Bashir:
A life-long learner and a champion for outcome-focused planning, Ahmed brings strong attention to detail and a proven ability to create leverage, helping teams devise strategies and frameworks in order to attack challenging scenarios with consistency, fairness, and sustained curiosity.

At DevRev, Ahmed serves as Head of Engineering building a category-defining CRM with a focus on design & machine intelligence.

Prior to DevRev, Ahmed held an executive role at Apple responsible for distributed storage, low-latency edge, media transcoding, private relay, and collaboration services powering experiences such as iCloud, Messages, FaceTime, Push Notifications, CloudKit, News, SharePlay, and more.

During his 12+ years at Apple, Ahmed pitched & launched numerous tentpole features while balancing stakeholder interests, managing complexity, responding to crises, and prioritizing user experience.


The former owner of a software development company and having more than a decade of experience writing for B2B IT solution providers, Mike is co-founder of DevPro Journal.