How to Find the Best Keyword Phrases for your Software Business

B2B software developers should use these tips to find the best keyword phrases for their business.

software marketing seo
Proof Technologies photo taken by Austin Distel on Unsplash.

Using the right keywords for your business is essential for your success. But choosing the right keywords can be more difficult than it may seem at first. B2B software developers especially need to make sure that they use these tips on how to find the best keyword phrases for their business.

#1 Start with The General Criteria

First of all, you need to start with the general criteria to get an overall list of the keywords you can use. These general criteria are usually applied in any keyword research, but they are often not enough for finding the perfect fit for your particular business and instead should be treated as a starting point. Look at relevance and keyword popularity, brainstorm ideas related to your industry and see what your competitors are using.

#2 Look for Longer, Niche Keywords

Then, once you have a long list of different keywords and keyword phrases, you need to single out the longer, niche keywords. Long-tail keywords are usually more specific and work better than general keywords. You should also keep in mind that you need to focus on B2B software development (e.g. keywords like “B2B software” are too general, so you need to look for something more specific).

#3 Use A Tool for Keyword Research

One thing to remember during your keyword research is that you should be using a tool for it rather than simply trying to do everything manually. Tools can always be helpful for such things, but you should still remember that such tools are often imperfect and will work in a more general way rather than focusing on niche keywords.

#4 Narrow Down Your Keyword List

As mentioned above you need to look for specific keywords on your general list. However, you should also be narrowing down your keyword list constantly. As the keyword research expert Keira Douglas from the custom writing reviews site Writing Judge suggests, “Narrowing down your keyword list is not a one-time thing. You should actually do it a few times for the best results.”

#5 Identify Competitive Keywords

An essential element of effective keywords is that they are competitive. In other words, if you want to find the best keywords for your business, you need to make sure that they are all competitive i.e. they aren’t used by many of your competitors and you know you can rank high in search results with them.

#6 Measure Performance and Find New Keywords

Last but not least, your keyword research doesn’t really stop when you have a list of keywords and keyword phrases you will be using. In fact, you should still continue measuring the performance of the keywords you have chosen and are now using. Then, if some of them don’t work as you expected them to, you can do more research and use other ones.

Final Thoughts

All in all, finding the right keywords for your business is possible if you start your search from something more general and use such techniques as narrowing down your keyword list to get to your ultimate choice of keywords and keyword phrases.


Mary Landers is a freelance writer with a broad outlook. She currently works as an Editor at Online Writers Rating reviewing a variety of writing services websites. She is also actively involved in writing articles for the Best Writers Online review website. The main topics of her materials are business, marketing, and education.