In this episode, DevPro Journal co-founder Mike Monocello speaks with Nanette Lazina, VP of Midmarket Channels at SAP America, about software developers building a reseller channel. Specifically, the two share advice and best practices for software developers who are currently selling direct or have just dipped their toes into a reseller model and need some assistance.
Topics covered include why it’s worth building a reseller channel, downsides of building a reseller channel, necessary first steps, systems required, components of successful reseller partner programs, advice for finding resellers and common mistakes to avoid.
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