Advice and Best Practices for Building a Reseller Channel

Advice and best practices for developers who are currently selling direct or have just dipped their toes into a reseller channel and need some assistance.

In this episode, DevPro Journal co-founder Mike Monocello speaks with Nanette Lazina, VP of Midmarket Channels at SAP America, about software developers building a reseller channel. Specifically, the two share advice and best practices for software developers who are currently selling direct or have just dipped their toes into a reseller model and need some assistance.

Topics covered include why it’s worth building a reseller channel, downsides of building a reseller channel, necessary first steps, systems required, components of successful reseller partner programs, advice for finding resellers and common mistakes to avoid.

Mike Monocello

The former owner of a software development company and having more than a decade of experience writing for B2B IT solution providers, Mike is co-founder of DevPro Journal.


The former owner of a software development company and having more than a decade of experience writing for B2B IT solution providers, Mike is co-founder of DevPro Journal.