Taking your software to market requires careful planning and strategy. You need to determine the best ways to ensure customer success and satisfaction as businesses use your application as a part of their total IT environment.
Software developers creating products for the point of sale (POS) space often find that the best strategy is building a channel of sales partners, giving them five clear advantages:
- Expanded reach.
- Front-line experience.
- Personalized service.
- Flexibility and adaptability.
- Customer-first commitment.
This e-book provides a closer look at each of these benefits of selling through a channel, along with insights that can help your business maximize the value a channel can provide.
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