Sales Advice ISVs and VARs Can Take to the Bank

Dan Brattland of Cocard shares sales best practices, virtual selling tips, advice for retaining customers and maintaining a positive attitude by celebrating your failures.

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In today’s podcast episode, DevPro Journal Co-founder Mike Monocello speaks with Dan Brattland, president and chairman of Cocard Marketing Group about how software development companies can remain focused on continuous improvement and growth. Other topics included in the episode include virtual selling tips, advice for retaining customers and maintaining a positive attitude by celebrating your failures.


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The former owner of a software development company and having more than a decade of experience writing for B2B IT solution providers, Mike is co-founder of DevPro Journal.