Super app adoption is on the rise in some parts of the world. They’re an efficient way to give users expanded functionality. They’re comprised of applets that run inside the main app, offering access to multiple services while saving storage space on the user’s mobile device.
Here are some facts about the most popular super apps across the globe.
Super App Examples
WeChat, the instant messaging, social media, and mobile payment app, had active users that topped 1.5 billion in 2022 and are expected to grow to 1.93 billion by 2025. WeChat Pay had more than 1 billion active users in 2022, and that number is predicted to grow to 1.318 billion by 2025.
WeChat in-app revenues from China are $55.97 billion. The country in second place is the U.S., with $1.8 billion.
Source: BankMyCell
WhatsApp is a messenger app that sends messages, images, audio, and video. Active users reached 2.2 billion in 2021 and were projected to reach 2.2 billion by the end of 2022.
India leads the list of countries with active users at 390 million, followed by Brazil with 148 million, Indonesia with 112 million, and the U.S. with 98 million.
Source: Business of Apps
- Rappi
Rappi evolved from a food delivery app to a super app, giving consumers easy access to medications, alcohol, groceries, and essential items. More than 40K companies have joined the platform since 2015 and raised $2.3 billion in its first year.
Source: Statista
- Gozem
Available across Francophone West and Central Africa, Gozem provides on-demand transportation, delivery, and payment solutions. Its latest funding round was $10 million in series B, June 15, 2022.
Source: Tracxn
- Grab
Grab is a popular super app in Southeast Asia that offers on-demand ride services, delivery, payment, and business services. From 2018 to 2021, Grab users have increased the use of multiple services by 167 percent, which resulted in higher retention rates. The retention rate among users who used three or more services was 86 percent in 2021.
Source: Seeking Alpha
Analysts differ in their conclusions about whether super apps will gain ground in the U.S. Deloitte points out that Western consumers have established habits linked to native apps and will require motivation to switch. Most don’t battle with space constraints on their mobile devices, which was a motivation for Asian consumers to adopt super apps. U.S. companies must also ensure their solutions comply with regulations, which may not be as much of an issue in some areas of the world where super app adoption has skyrocketed.
However, when you consider market stats, growth predictions, and consumer surveys, U.S. developers may find opportunities to capitalize on the super app trend.
Super App Statistics
The global super app market, valued at $61.30 billion in 2022, is predicted to grow at a 27.8 percent CAGR from 2023 to 2030. Source: Grand View Research
The estimated yearly revenue of a super app is $3.25 billion, and the right super app could count on 98 million day-one users. Source: Statista
Super apps collectively have 2.4 billion active monthly users, which means about one in three people in the world use them. Source: Dentsu
By 2027, Gartner predicts that 50 percent of the global population will be daily active users of multiple super apps. Source: Gartner
A survey of consumers in Australia, Germany, the UK, and the U.S. found that 72 percent are interested in super apps. Source: PYMNTS
More than one-fourth, 28 percent, of U.S. consumers are extremely interested in super apps. Source: Statista
The benefits of super apps are driving interest, with 67 percent of consumers want a super app to manage their digital activities. Source: PYMNTS
About 60 percent of tech-savvy consumers have security concerns over super apps. However, nearly one-third, 32 percent of U.S. consumers would trust banks as super app publishers, and 57 percent of consumers think super apps will minimize the risk of losing sensitive information. Source: Statista
The majority of global executives believe that most financial transactions will take place through a super app in the next decade; 39 percent say it’s “somewhat likely,” and 35 percent say it’s “highly likely.” Source: eMarketer and Insider Intelligence
