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ISV Email Marketing Strategies that Build a Sales Channel

Here’s a step-by-step guide to email marketing that gets results, including tips on how to stay relevant and determining email frequency.

3 Signals That Your Business Partnerships Aren’t Working

The first indications your partners are standing in the way of business growth will come from your customers. Here’s how to form smarter alliances.

The Top 10 Essential Elements of an ISV’s Website

A well-crafted website will showcase your company and your expertise and drive traffic that can evolve into sales leads.

Higher Education Marketing Challenges: Do You Have the Solution for Gen Z?

Higher education marketing is focused on competing for students and finding ways to connect with Gen Z, which could create opportunities for ISVs.

A Letter to ISVs: To Sell or Not To Sell Hardware

Faced with the decision of whether or not to sell hardware? Christophe Naasz of Star Micronics outlines the pros and cons to help you make the right decision for your business.

Can Anti-malware Prevent .LNK Cyberattacks?

Advice a short time ago was to tell your clients not to click on .EXE files, and email server security allowed people to reject...

Seiko Instruments Names Veteran Sales Manager to Lead U.S. West Coast Region

Seiko Instruments USA Inc. (SII) Thermal Printer Division, http://www.siiprinters.com, a globally recognized leader in thermal printer technology, today announced that it has named James...

Q3 2018 Security Update: ISVs Must Focus on Small Business, Latest Cyberthreats

You may have the solution that can keep your clients safe from current cyberattacks and security risks. Here are current security challenges your clients...

ISVs: Get Ready for the California Consumer Privacy Act

The California Consumer Privacy Act website’s homepage starts off by saying, “They said it couldn’t be done … But we did it anyway.” On June...

5 Questions to Answer When Choosing a Cloud Provider

Software development in the cloud is increasingly more commonplace. Gartner research is seeing the greatest cloud computing market gains in Infrastructure as a Service...

5 Great Books to Help You Grow Your Business

Successful business owners never stop learning and always stay open to innovation. There’s an easy way to tap into the ideas you need to...

4 Things an ISV Needs to Know Before Choosing a Mobile Printer

If your application is designed to give your customers mobile printing functionality, you need to integrate and certify your software with mobile printer hardware....

3 Retail IoT Trends Influencing the Software Market

Retailers are beginning to explore the potential of Internet of Things (IoT) applications, which is creating new opportunities for ISVs. In a vast retail...

Go-to-Market Strategies for Successful Software Commercialization

In a world of smart devices and mobile users, software developers/integrated software vendors (ISVs) face new challenges in commercializing and operationalizing their products. Even...

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Launching a new software solution without a marketing plan is a critical mistake that can jeopardize the success of even the most innovative products.

The Rising Tide of AI-Augmented Software Development: A Pragmatic Overview of Efficiency and Productivity Gains

AI-augmented software development can automate repetitive and basic tasks, allowing organizations to redirect valuable resources to strategic initiatives.

How to Balance Client-Centricity with Profitability

Organizations serious about customer-centricity see higher revenue, better employee engagement, and more satisfied, long-term customers.

How Blockchain is Benefitting Healthcare

Blockchain is uniquely well-suited to address some of healthcare’s most intractable challenges stemming from fragmented, siloed information and processes.
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