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Blind Launch, Bleak Results: Why Skipping a Marketing Plan Can Doom Your New Solution

Launching a new software solution without a marketing plan is a critical mistake that can jeopardize the success of even the most innovative products.

Advice for Co-Marketing with Hardware Partners

Co-marketing can help you build and fund marketing initiatives, elevate your brand, and make the most of industry events.

How to Make the Most Out of Social Media Marketing in 2023

While marketers' confidence in the value of social media marketing is at an all-time high, there's still room for growth.

Unleash Your Brand’s Potential: 3 Strategies to Stand Out and Make an Emotional Connection in a Crowded Market

These strategies will help elevate your brand visibility and infuse a sprinkle of magic into the hearts and minds of your target market.

5 Tips for Effective Marketing Videos

Learn how to stand out from the competition and win your audience’s attention with these five tips for creating effective marketing videos.

Have You Truly Defined Your Business Value?

Here is everything you need to know about how to write a good value proposition, and how it can elevate your business.

Tips for Better Storytelling in Marketing

Storytelling is efficient in grabbing the attention of an audience that is constantly bombarded with information and advertisements.

(Mostly Free) Marketing Strategies That Will Produce ROI in 2023

With a tech industry slowdown underway, marketers are under pressure to demonstrate that their tactics lead to revenue and profitable growth.

How to Build an Effective Word-of-Mouth Marketing Strategy

Word-of-mouth marketing works best for products and services that involve the sentiment of trust.

Top 5 Web Analytics Tools for Improving Site Performance

By choosing a robust website analytics tool, you’ll gain valuable metrics and data that will help optimize your site’s user experience, boost traffic, and maximize conversion rates.

These Marketing Hacks Can Help You Weather a Recession

Here are a few tips on how to maximize your content marketing with limited resources.

5 Updates To Make to Your Website Now

The most important updates you should focus on in the coming year revolve around data and analytics.

What Your NPS Score Says About How Competitive You Are

Your net promoter score (NPS) should never be the be-all-end-all measurement driving corporate decisions, but it can be a helpful data point to assess the health and success of your business.

Common Marketing Mistakes You Can’t Afford to Make

Follow these marketing best practices, tips for marketing in a down economy and common mistakes to avoid.

6 Steps to Improve Your Email Marketing ROI

While marketers are doubling down on email marketing, not all campaigns yield the desired ROI.

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