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5 Updates To Make to Your Website Now

The most important updates you should focus on in the coming year revolve around data and analytics.

What Your NPS Score Says About How Competitive You Are

Your net promoter score (NPS) should never be the be-all-end-all measurement driving corporate decisions, but it can be a helpful data point to assess the health and success of your business.

Common Marketing Mistakes You Can’t Afford to Make

Follow these marketing best practices, tips for marketing in a down economy and common mistakes to avoid.

6 Steps to Improve Your Email Marketing ROI

While marketers are doubling down on email marketing, not all campaigns yield the desired ROI.

Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?

Here are some easy, yet effective, digital marketing tactics that won’t break the bank.

How to Succeed at Product-Led Marketing

Successful product-led marketing means putting your customer at the center of everything you do.

2022 Marketing Predictions for Software Vendors

Here are some marketing trends to keep in mind as you begin setting sales goals and initiatives for 2022.

7 Pandemic Sales and Marketing Processes That You’ll Adopt Long Term

ISVs who have been able to adapt during the pandemic have discovered new ways of doing business in a post-pandemic world.

5 Marketing Strategies that Should be a Part of Every Developer’s Roadmap

No product in history has ever sold itself. Luckily, marketing isn't rocket science; it is a skill-set that can be learned.

How to Find the Best Keyword Phrases for your Software Business

B2B software developers should use these tips to find the best keyword phrases for their business.

Marketing Insights: What Has the Pandemic Taught Us?

A dramatic shift in customer needs and expectations has also forced a fundamental marketing evolution.

Grow your Business with Empathetic and Innovative Marketing

Implement empathy in your communications and consider these tips to maintain your base, increase retention and help your customers succeed.

Creating Customer Stickiness During the Rise of the Millennial Business Owner

Building long-lasting relationships is possible with the new generation of merchants making up a growing part of your market.

Advice for Marketing During an Economic Recovery

The COVID pandemic may not be over yet, but planning for economic recovery is something that should be at the forefront of every marketer’s mind.

How Ignoring Website Metadata Best Practices Could Be Hurting Your Business

You may be winning the battle when it comes to optimizing content for search, but if you’ve neglected metadata best practices you’ve lost the war.

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