Tag: Marketing
Tips for Better Storytelling in Marketing
Storytelling is efficient in grabbing the attention of an audience that is constantly bombarded with information and advertisements.
(Mostly Free) Marketing Strategies That Will Produce ROI in 2023
With a tech industry slowdown underway, marketers are under pressure to demonstrate that their tactics lead to revenue and profitable growth.
How to Build an Effective Word-of-Mouth Marketing Strategy
Word-of-mouth marketing works best for products and services that involve the sentiment of trust.
Top 5 Web Analytics Tools for Improving Site Performance
By choosing a robust website analytics tool, you’ll gain valuable metrics and data that will help optimize your site’s user experience, boost traffic, and maximize conversion rates.
These Marketing Hacks Can Help You Weather a Recession
Here are a few tips on how to maximize your content marketing with limited resources.
5 Updates To Make to Your Website Now
The most important updates you should focus on in the coming year revolve around data and analytics.
What Your NPS Score Says About How Competitive You Are
Your net promoter score (NPS) should never be the be-all-end-all measurement driving corporate decisions, but it can be a helpful data point to assess the health and success of your business.
Common Marketing Mistakes You Can’t Afford to Make
Follow these marketing best practices, tips for marketing in a down economy and common mistakes to avoid.
6 Steps to Improve Your Email Marketing ROI
While marketers are doubling down on email marketing, not all campaigns yield the desired ROI.
Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?
Here are some easy, yet effective, digital marketing tactics that won’t break the bank.
How to Succeed at Product-Led Marketing
Successful product-led marketing means putting your customer at the center of everything you do.
2022 Marketing Predictions for Software Vendors
Here are some marketing trends to keep in mind as you begin setting sales goals and initiatives for 2022.
7 Pandemic Sales and Marketing Processes That You’ll Adopt Long Term
ISVs who have been able to adapt during the pandemic have discovered new ways of doing business in a post-pandemic world.
5 Marketing Strategies that Should be a Part of Every Developer’s Roadmap
No product in history has ever sold itself. Luckily, marketing isn't rocket science; it is a skill-set that can be learned.
How to Find the Best Keyword Phrases for your Software Business
B2B software developers should use these tips to find the best keyword phrases for their business.
