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Your net promoter score (NPS) should never be the be-all-end-all measurement driving corporate decisions, but it can be a helpful data point to assess the health and success of your business.
Follow these marketing best practices, tips for marketing in a down economy and common mistakes to avoid.
Here are some easy, yet effective, digital marketing tactics that won’t break the bank.
ISVs who have been able to adapt during the pandemic have discovered new ways of doing business in a post-pandemic world.
No product in history has ever sold itself. Luckily, marketing isn't rocket science; it is a skill-set that can be learned.
B2B software developers should use these tips to find the best keyword phrases for their business.
A dramatic shift in customer needs and expectations has also forced a fundamental marketing evolution.
Implement empathy in your communications and consider these tips to maintain your base, increase retention and help your customers succeed.
Building long-lasting relationships is possible with the new generation of merchants making up a growing part of your market.
You may be winning the battle when it comes to optimizing content for search, but if you’ve neglected metadata best practices you’ve lost the war.