In this episode, DevPro Journal co-founders Jay McCall and Mike Monocello discuss two of the biggest opportunities shared on stage at BlueStar’s recently held VARTECH conference. First, the duo talk about Programmatic Digital out of Home (pDOOH) advertising, an enhanced version of digital signage that uses algorithms and automated bidding to show ads that are relevant to people in the vicinity of the display. It allows advertisers to reach highly-targeted audiences while they’re on the go. pDOOH equals a monthly recurring revenue opportunity for solution providers and their customers.
Second, the discussion moves to something complementary to pDOOH, EV charging stations. According to Fortune Business Insights, the global electric vehicle charging station market size is projected to reach $112B by 2028 from $17.6 billion in 2021, at CAGR of over 30% during the forecast period. While probably not the typical solution you might consider adding to your line card, BlueStar illustrated that the opportunity is very real.