Why It’s Time to Take a Mobile-First Approach to Design and Development

Will people use your app on a mobile device? Learn the benefits of making their experiences a priority.


If you’re looking for justification to take a mobile-first approach to design, count the smartphones the next time you’re at a sporting event, a shopping center, or the airport. Some of the users you’ll see won’t ever put their smartphones down, and even if a PC or laptop is nearby, they’ll still use their smartphones to make in-app orders, check their social media accounts, read the news, and, of course, communicate. Additionally, the mobile device trend extends beyond consumer use to enterprise functionality, providing employees with continual access to the apps and data they need.

All told, the number of mobile devices operating worldwide is more than 15 billion and is expected to grow to 18.22 billion by 2025 – and the logic behind mobile-first design and development is apparent.

Gina Parry, Distribution & Sales Manager at VAI, shares her perspective on when a mobile-first approach is essential and what it can do for user experiences.

How do you define mobile-first?

Parry: Mobile-first is a term used to describe an approach to product design and business operations that begins with optimizing and prioritizing the mobile experience, thus developing the mobile end first and adapting to larger screens from there.

For which types of software is this approach vital?

Parry: Software developed for the customer experience is typically what we think of as being-mobile first, especially as customers are increasingly using their mobile phones to make purchases, communicate with businesses, and consumer content — all of which are experiences that can be optimized on mobile.

However, employee-focused software or software at the back end of your business can also benefit from being mobile-first. For example, employee experience and workplace applications on mobile can help employees access their workspace from anywhere or use mobile devices for work-related tasks. In the supply chain, mobile devices are now used on the warehouse floor or for delivery drivers to track orders, watch inventory and send invoices, all of which are vital to a modern business. An ERP solution can also be a way to utilize mobile-first applications for customers and employees but still keep your software in a centralized location.

What are the benefits of providing users with mobile-first solutions?

Parry: With more and more consumers using their mobile devices to browse the internet, implementing a mobile-first approach can improve accessibility and interactivity while also allowing more users to interact with businesses or make purchases from anywhere. Additionally, having software that is more compatible and accessible on mobile devices can also open new channels of revenue.

The advantages of mobile are everlasting and help day-to-day operations become seamless. Mobile technology allows for higher efficiency and productivity, plus an increased ability to communicate. As the cloud continues to help boost the use and value of mobile devices, the workplace is becoming more flexible and modern for today’s businesses.

Is there a downside to mobile-first design for users?

Parry: There is no downside to the advantages of mobile-first development for digital transformation. Businesses that keep simplicity top of mind have a seamless transition to mobile devices. Employees can quickly access important information, communicate with customers, and keep business operations running smoothly.

Remember, Scale Up, Not Down

In addition to optimizing experiences for your users, mobile-first development can make life easier for your team. Designing for a PC first and then attempting to cut functionality to adapt it to a small screen is much more difficult than optimizing for mobile and then scaling up. A mobile-first approach forces you to identify essential features and set priorities, which you can translate to work on a larger screen.

Furthermore, depending on the type of software you develop, mobile may be the biggest screens you need. However, you need to keep in mind that there’s a wide range of smartphones people are carrying and mobile devices that employees use for work. Prototyping and testing are key to ensuring that your app’s user experience is optimized for each user. Automate mobile testing to confirm the best possible user experience on every device.

Jay McCall

Jay McCall is an editor and journalist with 20 years of writing experience for B2B IT solution providers. Jay is a cofounder of Managed Services Journal and DevPro Journal.

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Jay McCall

Jay McCall is an editor and journalist with 20 years of writing experience for B2B IT solution providers. Jay is a cofounder of Managed Services Journal and DevPro Journal.