How Collaborative Partnerships Enable Shared Success

Opportunities expand, business grows and end-users receive comprehensive solutions when strategic partnerships are formed between technology providers and integrators.

Collaborative Partnerships

Fostering strong relationships with systems integrators is the lifeblood of accelerating business for software providers. Without strong alliances that are based on providing market-leading technology and improving customer experiences, propelling sales is out of the question. Yet, there’s a more profound value in developing rich relationships between partners and vendors: delivering mission-critical solutions to help customers in a pragmatic way.

Working Together to Deliver Solutions

Within the high-tech marketplace, businesses are searching for cutting-edge solutions that will protect stakeholders, customers, visitors, and employees; and their exploration for solving unprecedented security and operational challenges has been intensified by the current global health crisis. Partnering with reputable and forward-thinking tech innovators becomes valuable when it allows for both integrators, developers and end users to benefit from a holistic, end-to-end solution that — in the end — grows business for all parties involved.

How to be differentiated is the goal that drives most organizations looking to push past competition. When it comes to strategic security solutions, for example, technology plays a major role in making that happen. New products and options that break through with real results rarely emerge, despite seeing countless iterations of existing technology. This is why entering a partnership program with the right provider can become a mutually beneficial business initiative: integrators organically evolve into trusted advisors and technology authorities, while customers realize that they are gaining a strategic advantage by implementing cutting-edge technology.

Building on Open Platforms & Compatibility

On this front, the technology landscape for integrators has inevitably shifted to adopting products that can leverage cloud-based platforms. Systems with cloud-based software-as-a-service (SaaS) models at the core allow for enhanced collaboration, quick and easy configuration, improved scalability, and reduced overall storage and licensing costs. The possibility for more seamless deployment opens up.

But, with a look at what’s really changing the game for providing mission-critical solutions, the industry-leading approaches to the next generation of intelligence software focus on developing secure platforms that create synergy across the entire system. Through providers that are committed to building on an open architecture, integrators will be able to more rapidly bring new platforms to market with increased interoperability. It’s vital for wide-scale adoption. Systems harnessing this platform-based intelligent security software can interface with third party infrastructure and underpin tools from all strategic partners. This is ideal for most organizations so data can be infinitely collected, processed and analyzed. By following this model, integrators evolve to better position themselves within the marketplace. They will be able to swiftly work with customers to optimize applications on existing systems, and establish an interconnected platform that’s both powerful and practical; one that has the capability to connect all the dots and execute functions universally.

Full Support for Go-to-Market Teams

By leveraging open and intelligent platforms, security personnel and operators will be equipped with the critical information they need to better handle complex situations and improve incident management. Yet, what’s more from a collaborative partnership between integrators and providers is the trusted support. Providers that prepare integrators to stand out and make sense of all the noise show commitment and know-how. More so, they provide the tools to help end-users overcome any confusion or inconveniences. Readiness programs take the entire process of integrating intelligent security solutions to the next level. For partners, operations, sales and marketing teams typically receive extra support to bolster customer relations and encourage future business engagements. A fully educated sales force results in more robust projects, and teams will be empowered to sell integrated systems more effectively — even when operating remotely.

All in all, software providers offer technology platforms that are applicable to an end-user’s operational and security needs. As a partner, one of the cornerstones to ensure continued success is targeted guidance, whether that’s through training, technical support, sales enablement, co-marketing programs or special incentives. Typically, as certain milestones are met, providers will subsequently offer additional benefits and incentives to continue the trajectory of success and achieve more high-level objectives. With this added support, integrators can provide real solutions and help customers take control of their most mission-critical operating models and safety goals.

Collaboration Leads to Mutual Success

Systems integrators can’t become customer champions without a strategic partner that understands the full scope of a project, including an end-user’s needs and various implementation factors. The success of any partnership hinges on this understanding, one that requires mutual effort stemming from active collaboration and organizational alignment. Groundbreaking technology leaders are always innovating, so working together with teams at all levels of an organization results in a more cohesive strategy for the customer — and intelligent security solutions that are more effectively integrated with streamlined processes and positioned for future system developments.

Alan Stoddard

VP & GM, Verint Situational Intelligence Solutions

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Alan Stoddard

VP & GM, Verint Situational Intelligence Solutions