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Measure These Metrics for Success in Your Software Business

Three particular metrics—renewal, fulfillment, and high-water mark—are essential for a successful quote-to-cash process.

How Does a Well-Managed CRM Make Your Business Recession-Proof?

Whereas booms are times to increase market share, surviving a recession often hinges on maintaining and deepening relationships with existing customers.

Unleash Your Brand’s Potential: 3 Strategies to Stand Out and Make an Emotional Connection in a Crowded Market

These strategies will help elevate your brand visibility and infuse a sprinkle of magic into the hearts and minds of your target market.

Software Sales Strategies that Work

Get back to basics in 2023 by defining your focus and leveraging partnerships.

“Tune In and Dial Out:” B2B Cold Calling Tips

Lemarchand shares advice on overcoming the fear of making cold calls, how to connect with the prospect and, ultimately, win the sale.

What Your NPS Score Says About How Competitive You Are

Your net promoter score (NPS) should never be the be-all-end-all measurement driving corporate decisions, but it can be a helpful data point to assess the health and success of your business.

Why Your Software Business Needs Dedicated Pre-Sales Resources

Understand the importance of dedicated pre-sales resources and how to evaluate partners to ensure your success.

Pull Back or Go Full Speed Ahead on Digital Marketing in 2022-2023?

Here are some easy, yet effective, digital marketing tactics that won’t break the bank.

3 Keys to Effectively Onboarding SaaS Solutions — From the Very Start

If customers are going to implement a renewable, pay-as-you-go solution, they’ll want to know they’re working with someone they can trust.

Sales Advice ISVs and VARs Can Take to the Bank

Dan Brattland of Cocard shares sales best practices, virtual selling tips, advice for retaining customers and maintaining a positive attitude by celebrating your failures.

Finding Software Sales Opportunities in a Tough Economy

While volatile conditions can create challenges for software sales, a downturn also brings a window of opportunity.

Improve Software Sales During a Tough Economy

Here's some can't-miss advice for growing your sales pipeline during tough economic times.

3 Proven Ways to Reduce SaaS Customer Churn

There’s significant potential for SaaS companies to grow revenue by impacting customer retention.

7 Pandemic Sales and Marketing Processes That You’ll Adopt Long Term

ISVs who have been able to adapt during the pandemic have discovered new ways of doing business in a post-pandemic world.

Four Pandemic Sales Processes You Should Adopt Long-Term

How key lessons from working during the height of COVID-19 can inform our approach to the post-pandemic future.

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