Whereas booms are times to increase market share, surviving a recession often hinges on maintaining and deepening relationships with existing customers.
Unleash Your Brand’s Potential: 3 Strategies to Stand Out and Make an Emotional Connection in a Crowded Market
These strategies will help elevate your brand visibility and infuse a sprinkle of magic into the hearts and minds of your target market.
Get back to basics in 2023 by defining your focus and leveraging partnerships.
Lemarchand shares advice on overcoming the fear of making cold calls, how to connect with the prospect and, ultimately, win the sale.
Your net promoter score (NPS) should never be the be-all-end-all measurement driving corporate decisions, but it can be a helpful data point to assess the health and success of your business.
Understand the importance of dedicated pre-sales resources and how to evaluate partners to ensure your success.
Here are some easy, yet effective, digital marketing tactics that won’t break the bank.
If customers are going to implement a renewable, pay-as-you-go solution, they’ll want to know they’re working with someone they can trust.
Dan Brattland of Cocard shares sales best practices, virtual selling tips, advice for retaining customers and maintaining a positive attitude by celebrating your failures.
While volatile conditions can create challenges for software sales, a downturn also brings a window of opportunity.
Here's some can't-miss advice for growing your sales pipeline during tough economic times.
There’s significant potential for SaaS companies to grow revenue by impacting customer retention.
ISVs who have been able to adapt during the pandemic have discovered new ways of doing business in a post-pandemic world.
How key lessons from working during the height of COVID-19 can inform our approach to the post-pandemic future.
Presales is often underappreciated in the sales cycle, but it arguably serves the most important function on any successful team.