Advancements in Printing Technology that ISVs Need to Capitalize On

Integrating your software with the right printing technology can give you an edge over your competitors.

mC-Label3-Linerless-Receipt-Printer

In today’s business landscape, efficiency and adaptability are technology selling points, particularly in sectors such as field service, healthcare, warehousing, retail, and restaurant. For independent software vendors (ISVs), however, the challenge is not just keeping up with technology. You need to stay ahead of the curve to capture market share from companies looking for ways to minimize risk from their tech investments. Integrating your software with the right printing technology can give you an edge over your competitors.

How Printing Technology Has Evolved

As businesses transitioned to mobile solutions to increase employee productivity, they may also have encountered barriers to efficient printing that prevented them from fulfilling that goal. Finding a portable printer with adequate battery life that’s durable enough to carry in a warehouse or hospital or on a delivery route has been a challenge. Fortunately, you’ll find portable printers designed ergonomically and with the features mobile workers need to support their workflows with minimal interruption.

Another concern is connectivity. Your clients need to know the printers integrated with your software will allow them to print the labels, receipts, or other documents they need from networked devices. Cloud-based printing solves the problems related to maintaining connections and device compatibility. With a cloud service, the printer receives information and uses stored templates for consistent label or receipt generation. It streamlines workflows and takes the frustration out of customer interactions. Furthermore, it makes printing integration easier for ISVs, requiring one integration to give your customers the choice of printers in the vendor’s line.

Cloud-based printing also has benefits for your clients who accept online orders. Cloud printing technology can print directly from an online ordering platform, instantly communicating them with restaurant kitchen printers or e-commerce fulfillment operations.

Cloud printing services have the added advantage of collecting data from printers and alerting users when they need maintenance. This gives your clients time to service a printer before it leads to downtime and workflow interruptions.

The Demand for Sustainable Printing

Businesses are more aware of the impact their operations have on the environment – and that their customers are factoring in a business’s commitment to sustainability when making their purchasing decisions. In addition, legislators are enacting or proposing regulations that require businesses to minimize their carbon footprints. Your clients can make strides with sustainability by upgrading printing technology throughout their operations.

Help your clients by researching printers’ energy efficiency. You’ll find models that not only support environmental sustainability but also reduce operational costs, an essential consideration in today’s economic climate.

Sustainable printing also reduces waste and paper use. Thermal printers that give users the freedom to reduce margins or change fonts can shorten the length of receipts and result in a significant decrease in paper use. Additionally, businesses can use a printer that accommodates linerless labels. Linerless labels don’t have a silicon backing, so businesses can reduce waste – and the clutter from label backs on counters and floors. An added benefit is that employees spend less time changing rolls because they contain more labels.

The Strategic Advantage of Integrating Your Software with Modern Printing Technology

If you haven’t evaluated your integrations with printing technology lately, you may be missing the opportunity to offer in-demand solutions that solve pain points related to printing efficiency, mobility, connectivity, and sustainability.

Educate yourself about printing technology advancements, form smart partnerships, and stay on the leading edge.

Kate Orara

Kate Orara is the Partner Development Manager at Star Micronics, where she focuses on building and strengthening partnerships in the POS and retail technology sectors. At Star, she has been instrumental in developing new processes and programs that enhance partner and distributor relationships and drive mutual success.


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Kate Orara

Kate Orara is the Partner Development Manager at Star Micronics, where she focuses on building and strengthening partnerships in the POS and retail technology sectors. At Star, she has been instrumental in developing new processes and programs that enhance partner and distributor relationships and drive mutual success.