Mobile POS Opportunities for ISVs in 2024

Provide mobile POS solutions that will have transformational impact on merchant businesses.


Mobile point of sale (POS) technology has been a tool in retailers’ tool chest for years. Some chose it for its sleek look and others relied on it for the flexibility to accept payments at the counter or in the aisles and for line-busting.

John Choi, Product Manager for Epson America, points out that since the COVID-19 pandemic, retailers needed greater agility and efficiency in their operations as prices rose, available labor became scarce, and consumers’ expectations for digital experiences increased. “Since 2020, mobile POS is necessary for retailers,” Choi says.

How Mobile POS Benefits Retailers

Mobile POS, including tablet-based POS systems and POS hardware designed for portability, enables retailers to provide service and complete transactions wherever necessary. For example, Epson’s Mobilink wireless receipt printers are rugged but small, lightweight, and easy to carry, making them ideal for mobile applications in commercial environments. They also connect to iOS, Android, and Windows mobile platforms via Wi-Fi and Bluetooth, giving retailers a reliable solution for use anywhere in the store.

Choi comments that mobile POS, often not as robust as terminal POS software, was traditionally best suited for small or micro-businesses. However, mobile POS is now much more feature-rich and part of platforms that give retailers backend, frontend, a wide range of payment options, personnel management, and more. Furthermore, solutions like Epson’s mSeries allow a tablet to become part of a complete countertop POS system and to be used in self-service kiosk applications when needed.

More robust mobile POS systems continue to benefit smaller retailers, but they have also captured the attention of Tier 2 and Tier 1 stores. Mobile or portable POS gives retailers of all sizes the flexibility to enhance customer experiences throughout their operations – in retail aisles, grocery made-to-order, curbside or in-store pickups, and more – while saving time.

“Efficiency is a higher priority now,” Choi says. “Solutions with fewer screens and that require fewer clicks will streamline workflows.” For example, the OmniLink TM-L100 liner-free compatible thermal label printer allows sales associates to print and label orders with one hand, saving time and reducing the chance of errors.

Optimal software design also makes training easy, a must-have for an industry that experienced more than 75 percent employee turnover in the last year. Mobile POS can help retailers get new employees to work faster independently and increase overall productivity.

Additionally, mobile POS’s browser-based or Software as a Service (SaaS) models reduce the risk of investing in point of sale software. This model allows retailers to pay a monthly subscription instead of large, upfront capital expenditures (CAPEX) for their POS solutions – a more budget-friendly solution after years of high inflation.

ISV Opportunities in the Mobile POS Space

Although the mobile POS software space is active and competitive, ISVs can find ways to set themselves apart and offer solutions with added value. Choi says one opportunity is with artificial intelligence (AI).

“The data that the point of sale system captures contains a great deal of actionable information and there’s significant room for automation, especially when combined with regional and time-based trends,” he says. “For example, analytics can inform retailers when it’s time to reorder and optimize cash flow and do it reliably.”

Another area in which ISVs can add value is increasing operational efficiency. “Retail processes need to be connected. POS systems address interacting with customers, but also handle backend work,” says Choi.

“Mobile POS has more potential than stationary POS systems to be revolutionary,” he concludes.

Bernadette Wilson

Bernadette Wilson, a DevPro Journal contributor, has 19 years of experience as a journalist, writer, editor, and B2B marketer.

Bernadette Wilson, a DevPro Journal contributor, has 19 years of experience as a journalist, writer, editor, and B2B marketer.